About Us

Joanne Gagnon, Store Owner/Bra Expert


After watching an Oprah episode I realized that most women (including my daughters) were wearing the wrong size bra! So after my "Ah Ha!" moment, I went to work!

The goal was to help women of all ages, shapes, and sizes, find the perfect bra. I wanted my new venture to have meaning and empower women.
I truly believe that as mothers, we need to educate our girls about proper bra fitting right from the beginning,  so that they look and feel their best and are ready to take on the world!
We started with bras and quickly heard the urgent need for mastectomy products. We are very happy to be able to help these women get back to looking exactly  like they did before the surgery.
We went on to add swimwear\cruise wear, pajamas and a broad range of products that I personally enjoy and am proud to offer. With the help of my two daughters, we opened a second location in Sudbury in 2011, as there was just as much of a need there. 
I am very proud of what we have accomplished so far and am looking forward to many more years of helping women look and feel their best with their clothes on or off!
I'm grateful to our customers who have helped us make this business a success.We are sincerely passionate about what we do, the products we offer and the services we provide.